The advantages of AMP (accelerated mobile pages)

AMP is a new open source initiative that means accelerated mobile pages. In short, AMP is designed to improve the web browsing experience by reducing page load times. This base is also the driving force behind the benefits of AMP and why it is thought that the project has a great influence on the future of the publication of websites.

These are some of the most exciting benefits of AMP:

Accelerates the loading time of the website

AMP has a set of standards that contribute to reducing the page loading time. Some of these guidelines include asynchronous JavaScript, static-sized resources (such as images and advertisements), only CSS online, etc. It has been shown that page load times have a great influence on traffic and user participation, and it is always a very important measure for site owners to monitor.

Improved SEO

As the web becomes increasingly mobile, it is important that publishers pay attention to their search rankings beyond the desktop browser. Because the loading time of the page is already a factor in SEO, and given that Google is launching an initiative to this initiative, the AMP pages will be prioritized in their search algorithms and will have a positive effect on the SERPs.

Low bounce rate

A great side effect of faster loading pages is that your visitors are less likely to leave. Publishers who implement AMP should see a reduced bounce rate and, in general, a general increase in time spent on site statistics.

Possibility of increasing advertising visits

Because the HTML code is encoded in a way that improves overall usability of banners and images, there should be a higher ad visibility rate, which would also increase an publisher's ability to monetize your site.

AMP is young in its adoption and as more sites continue to deploy their own versions, we will begin to see more data and we will be able to better quantify the advantages. Meanwhile, it is good practice to stay informed and stay ahead, so that when AMP becomes more conventional, be ready to adopt and adapt.